Sales Leader Programmes
2026 venue to be confirmed
Wednesday 20 May 2026
Wednesday 8 July
Wednesday 5 August
Thursday 10 September
Thursday 1 October
Resorts World Birmingham NEC, 2025
Thursday 24 July 2025 - now finished
Crowne Plaza Birmingham NEC, 2024
Thursday 11 April 2024 - now finished
Thursday 11 April 2024
Thursday 9 May 2024
Thursday 6 June 2024
Thursday 11 July 2024
Thursday 8 August 2024
Thursday 5 September 2024
London Heathrow Marriott Hotel, 2023
Heathrow Airport
Bath Road
Hayes
UB3 5AN
Thursday 13 April 2023 - now finished
Thursday 13 April 2023
Thursday 11 May 2023
Tuesday 13 June 2023
Tuesday 11 July 2023
Tuesday 15 August 2023
Wednesday 27 September 2023
At a glance
Investment: £3,750
Duration: 6 one-day sessions
(over 6 months)
9.00am-4.30pm
What’s included: All Materials:
Sales Frameworks, Tools,
Case Studies, Training
Peer Group Support:
Sales ‘Clinics’ (sales
issue processing)
Pipeline Reviews
Accountability
Venue Costs:
Room Hire
Light Breakfast
Lunch
Who it’s for:
Sales Directors
Sales Managers
Key Sales Team Leaders
Senior Account Managers
Sales Leader Programme
Throughout the programme, a range of group and individual exercises and roleplays will be used to embed learning and, as well as feedback from the group leader, members will also have multiple opportunities to observe, discuss, give feedback and learn from each other.
Structure & content
The programme will be delivered over 6 one-day sessions (9.00am-4.30pm), one day a month for six months. Sessions will be held at a suitable hotel venue in each region of the country and will include light breakfast and lunch. Each one-day session will focus on specific aspects of the sales operation. This will include:
- The introduction of best practice processes/tools
- Exercises to embed the learning and discuss implementation of the learning in their own business
- Accountability buddies to support implementation
- Sales issue processing/deal clinics focusing on specific actions to win business/deals within each member’s current pipeline.
- Member induction and sharing of key sales challenges/opportunities faced by each business
- Overview of the Sales Leader Programme
- Introduction to an overall sales management framework: sales policy and planning, QDQ (quantity, direction and quality of sales activity), the Salesflow model, reverse planning
- Issue processing/deal clinic
- Action commitments
- Sign in and review of actions from 1st session
- Sales case study – group exercise
- Introduction to the new marketing funnel, building your audience, research, insight selling, pre-call planning, selection criteria, qualification
- Best practice use of LinkedIn/social media, emails, telephone calls, networking
- First impressions: positioning and opening calls/ meetings; the first 30 seconds – 2 minutes
- Issue processing/deal clinic
- Action commitments
- Sign in and review of actions from 2nd session
- FAB, understanding the iceberg, advanced questioning and listening skills
- Construction of sales propositions (analysis and questioning framework tool) for each member business
- Issue processing/deal clinic
- Action commitments
- Sign in and review of actions from 3rd session
- Decision-making (NLP filters), powerful presenting, handling concerns & barriers
- Advanced negotiation techniques, handling price and price objections, gaining commitment
- Issue processing/deal clinic
- Action commitments
- Sign in and review of actions from 4th session
- Live fire session: introduction and development of key account development tools and application to existing 80:20 key accounts – account information, relationship assessment tool, decision mapping tool, SWOT – specific actions to improve the quality of existing relationships (including partners and network introducers)
- Personal sales planning: application of the Quantity, Direction, Quality framework to personal sales activity planning. Construction of individual personal sales plans (PSPs) for use in own business
- Issue processing/deal clinic
- Action commitments
- Sign in and review of actions from 5th session
- What does World Class look like? Agreement on sales values and standards of professionalism
- Identifying and recruiting outstanding sales talent
- The situational leadership framework and its use in managing sales people
- Effective sales 121s using PSPs, including pipeline review and motivation (NLP techniques)
- Sales coaching: best practice in field sales coaching to drive exceptional performance
- Issue processing/deal clinic
- Action commitments and longer term implementation