Sales Leader Programme
Securing future results... in the real world

Head Office:
Real World Associates Limited
Cedarwood House
Pantings Lane
Highclere
Newbury
Berkshire RG20 9PS
T: 01635 255 411
M: 07980 679901
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“Really enjoyed the format and how, each month, they interlink with each other. The examples are brilliant and really helped me to understand how they can work in my business and how to implement them with my sales team.”
Sarah GreenSales Manager, S Jones Containers Ltd
"Rob involves the whole group and our own experiences as examples. Consolidation of sales leadership materials and information has been fantastic."
Karl JonesHead of UK Sales, Clayton Power
“Great format and coaching on each topic. Content is all very appropriate, delivery was measured, controlled and logical. Also, having varied industries and skill sets in the group with great ideas and different points of view was really useful”
Martin CandyHead of Sales, Martins Rubber Company Ltd
“I have worked for companies where the term ‘sales process’ means a multitude of extreme task based KPIs. Pleasingly this programme has introduced a broad spectrum of other considerations – psychology, linguistics – which has been hugely enjoyable, engaging and educational. Secondly, the group mix has been a positive factor – with a broad spread of experience and knowledge which has resulted in more collaboration and, no doubt, a useful network going forward”
Andy HarrisonDirector of Sales & Marketing, Wedge Group Galvanising
“Drawing from real-world, lived experience to illustrate theoretical concepts. The mix of capabilities & experience in the group was great - you learn a lot from peers. Highly interactive sessions underpinned by clear frameworks and tools. I’ve since delivered a country-wide knowledge share on the concepts and started to build a complete sales infrastructure around sales strategy, iceberg funneling, key account development”
Michael MbogoroManaging Consultant, Oxentia Ltd
“Good to see how each member’s personal development has changed over time and action plans at the end of each session helped me to focus. Live sessions with discussions in the group, lots of templates, defining how the sales process should work in the company and the psychology of sales. We will be implementing personal sales planning and we loved the structured questioning process and will be using this for internal training and our marketing teams. I feel more confident in speaking with my bosses and colleagues on how we can implement a better sales process”
Michelle MarriottHead of Sales, Haigh Group