Peak performance in business development does not just involve higher level skills; it also requires the right state of mind, underpinned by the right beliefs and values. Every human being already has most of the internal resources they need to accomplish what they want in life, but sometimes they have difficulty in accessing those resources. As a Master Practitioner and Trainer in NLP (Neuro Linguistic Programming), Rob applies the latest psychological techniques to embed learning at both the conscious and unconscious levels. A process of self-development is implemented to allow sales leaders, managers and front-line salespeople to improve their abilities, creating a stepped behavioural change. Since everyone in the sales operation, whatever role they perform, has considerable input into the new approaches they wish to adopt, their core values are not compromised, and they come away with a greater confidence to develop themselves further.