Sales Leader Programme

Designed to give Sales Leaders the latest thinking, tools and processes to ensure that their sales operations are best in class

Professional selling is changing…

In a world where customers face information overload from multiple channels, generating and winning sales opportunities is now about gaining their attention and then building their engagement.

So, what now is the role of sales within your organisation?
How well equipped is your sales operation to adapt to this new reality?
How should your sales process change?
What should be the key sales activities for your team?
How effective will they need to be at the higher level sales skills required: truly consultative, challenging and able to bring insight/added value to customers?

By the time your prospects and customers actively engage with your team, they have usually already been through much of their buying process online – and the COVID pandemic accelerated this trend. This programme is designed to give Sales Leaders the latest thinking, tools and processes to ensure that their sales operations are best in class, and the ability to stay ahead of the competition in this rapidly changing business environment.
Real World’s Sales Leader Programme will help sales leaders, sales managers and senior account managers within SME businesses to implement the latest, best-in-class sales and sales management processes and tools within their own sales operations.

Peer Group Support

In addition to learning current best practice, members of the programme will also benefit from peer group support: the ability to bring their own sales issues to the group, work together on solutions and share experience in a confidential environment.

Next Sales Leader Programmes

2026 venue to be confirmed

Thursday 7 May 2026

Thursday 7 May 2026
Thursday 4 June 2026
Thursday 2 July 2026
Thursday 6 August 2026
Thursday 3 September 2026
Thursday 1 October 2026

Resorts World Birmingham NEC, 2025

The Pendigo Suite

The Genting Hotel

Pendigo Way

Resorts World Birmingham NEC

Birmingham

B40 1PU

Thursday 24 July 2025 - now full

Thursday 24 July 2025

Thursday 21 August 2025

Thursday 25 September 2025

Thursday 6 November 2025

Thursday 11 December 2025

Thursday 15 January 2026

“Good to see how each member’s personal development has changed over time and action plans at the end of each session helped me to focus. Live sessions with discussions in the group, lots of templates, defining how the sales process should work in the company and the psychology of sales. We will be implementing personal sales planning and we loved the structured questioning process and will be using this for internal training and our marketing teams. I feel more confident in speaking with my bosses and colleagues on how we can implement a better sales process”

“Drawing from real-world, lived experience to illustrate theoretical concepts. The mix of capabilities & experience in the group was great - you learn a lot from peers. Highly interactive sessions underpinned by clear frameworks and tools. I’ve since delivered a country-wide knowledge share on the concepts and started to build a complete sales infrastructure around sales strategy, iceberg funneling, key account development”

"Rob involves the whole group and our own experiences as examples. Consolidation of sales leadership materials and information has been fantastic."

“Great format and coaching on each topic. Content is all very appropriate, delivery was measured, controlled and logical. Also, having varied industries and skill sets in the group with great ideas and different points of view was really useful”

“I have worked for companies where the term ‘sales process’ means a multitude of extreme task based KPIs. Pleasingly this programme has introduced a broad spectrum of other considerations – psychology, linguistics – which has been hugely enjoyable, engaging and educational. Secondly, the group mix has been a positive factor – with a broad spread of experience and knowledge which has resulted in more collaboration and, no doubt, a useful network going forward”

“Really enjoyed the format and how, each month, they interlink with each other. The examples are brilliant and really helped me to understand how they can work in my business and how to implement them with my sales team.”